Cookie Policy

As described in the Privacy Policy, we may collect and store your usage information in log files as well as through the use of cookies.  A cookie is a small text file containing a unique identification number that is transferred from the website to your hard drive to, among other things, better serve you with more tailored information and facilitate your ongoing access to and use of the platform.  The cookies we use generally fall into one of the following categories.

Category of Cookies	Purpose of Cookies
Necessary	We use these cookies to run our site, and to identify and prevent security risks.
Preferences	We use these cookies to remember your settings and preferences, and to improve your experience on our Site.
Performance	We use these cookies to collect information about how you use our Site, monitor Site performance, and improve our Site functionality.
Marketing	We use these cookies to deliver advertisements, to make them more relevant and meaningful to our users, and to track the efficiency of our marketing campaigns.

We use the following cookies: 

Display Advertising extension for Google Analytics (Google Inc.)

Google Analytics on this Website might use Google’s Interest-based advertising, 3rd-party audience data and information from the DoubleClick Cookie to extend analytics with demographics, interests and ads interaction data.

Personal Data collected: Cookies and Usage Data.
Place of processing: United States
Privacy Policy: https://www.google.com/intl/policies/privacy/
Opt Out.: https://tools.google.com/dlpage/gaoptout
Privacy Shield participant.

Google Ads conversion tracking (Google Inc.)

Google Ads conversion tracking is an analytics service provided by Google Inc. that connects data from the Google Ads advertising network with actions performed on this Website.

Personal Data collected: Cookies and Usage Data.
Place of processing: United States
Privacy Policy: https://www.google.com/intl/en/policies/privacy/
Privacy Shield participant.

Google Analytics with anonymized IP (Google Inc.)

Google Analytics is a web analysis service provided by Google Inc. (“Google”). Google utilizes the Data collected to track and examine the use of this Website, to prepare reports on its activities and share them with other Google services. Google may use the Data collected to contextualize and personalize the ads of its own advertising network. This integration of Google Analytics anonymizes your IP address. It works by shortening Users’ IP addresses within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the complete IP address be sent to a Google server and shortened within the US.

Personal Data collected: Cookies and Usage Data.
Place of processing: United States
Privacy Policy: https://www.google.com/intl/en/policies/privacy/
Opt Out: https://tools.google.com/dlpage/gaoptout?hl=en
Privacy Shield participant.

Facebook Ads conversion tracking (Facebook, Inc.)

Facebook Ads conversion tracking is an analytics service provided by Facebook, Inc. that connects data from the Facebook advertising network with actions performed on this Website.

Personal Data collected: Cookies and Usage Data.
Place of processing: United States
Privacy Policy: https://www.facebook.com/about/privacy/
Privacy Shield participant

ActiveCampaign Site Tracking (ActiveCampaign, Inc.)

ActiveCampaign Site Tracking is an analytics service provided by ActiveCampaign, Inc.. that connects marketing and sales process to this Website activity by tracking webpage visits made by contacts in “real-time.”

Personal Data collected: Cookies and Usage Data.
Place of processing: United States
Privacy Policy: https://www.activecampaign.com/privacy-policy/
Privacy Shield participant

Deadline Funnel Tracking (SMART FUNNEL SOFTWARE LLC)

Deadline Funnel Tracking is a service provided by SMART FUNNEL SOFTWARE LLC that create personalized marketing funnels for this Website’s visitors.

Personal Data collected: Cookies and Usage Data.
Place of processing: United States
Privacy Policy: https://deadlinefunnel.com/tos
Privacy Shield participant

Hotjar (Hotjar Limited)

We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices (in particular device’s IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user.

Personal Data collected: Cookies and Usage Data.

Place of processing: Malta
Privacy Policy: https://www.hotjar.com/legal/policies/privacy
Opt-out: https://www.hotjar.com/legal/compliance/opt-out

Displaying content from external platforms

This type of services allows you to view content hosted on external platforms directly from the pages of this Website and interact with them.

This type of service might still collect web traffic data for the pages where the service is installed, even when Users do not use it.

YouTube video widget (Google Inc.)

YouTube is a video content visualization service provided by Google Inc. that allows this Website to incorporate content of this kind on its pages.

Personal Data collected: Cookies and Usage Data.
Place of processing: United States
Privacy Policy: http://www.google.it/intl/en/policies/privacy/
Privacy Shield participant.

Vimeo video widget (Vimeo, LLC)

Vimeo is a video content visualization service that allows this Website to incorporate content of this kind on its pages.

Personal Data collected: Cookies and Usage Data.
Place of processing: United States
Privacy Policy: https://vimeo.com/privacy
Privacy Shield participant.

Hosting and backend infrastructure

This type of service has the purpose of hosting Data and files that enable this Website to run and be distributed as well as to provide a ready-made infrastructure to run specific features or parts of this Website. Some of these services work through geographically distributed servers, making it difficult to determine the actual location where the Personal Data are stored.

Cloudflare Content Delivery Network (Cloudflare, Inc.)

Cloudflare, Inc. is a U.S. company that provides content delivery network services, DDoS mitigation, Internet security and distributed domain name server services.

Personal Data collected: Cookies and Usage Data.
Place of processing: United States
Privacy Policy: https://www.cloudflare.com/privacypolicy/
Privacy Shield participant.

Interaction with external social networks and platforms

This type of service allows interaction with social networks or other external platforms directly from the pages of this Website. The interaction and information obtained through this Application are always subject to the User’s privacy settings for each social network.

This type of service might still collect traffic data for the pages where the service is installed, even when Users do not use it.

Twitter Tweet button and social widgets (Twitter, Inc.)

The Twitter Tweet button and social widgets are services allowing interaction with the Twitter social network provided by Twitter, Inc.

Personal Data collected: Cookies and Usage Data.
Place of processing: United States
Privacy Policy: https://twitter.com/privacy
Privacy Shield participant.

Facebook Like button and social widgets (Facebook, Inc.)

The Facebook Like button and social widgets are services allowing interaction with the Facebook social network provided by Facebook, Inc.

Personal Data collected: Cookies and Usage Data.
Place of processing: United States
Privacy Policy: https://www.facebook.com/privacy/explanation
Privacy Shield participant.

Remarketing and behavioral targeting

This type of service allows this Website and its partners to inform, optimize and serve advertising based on past use of this Website by the visitor.

This activity is performed by tracking Usage Data and by using Cookies, information that is transferred to the partners that manage the remarketing and behavioral targeting activity.

In addition to any opt out offered by any of the services below, the User may opt out of a third-party service’s use of cookies by visiting the Network Advertising Initiative opt-out page.

AdWords Remarketing (Google Inc.)

AdWords Remarketing is a remarketing and behavioral targeting service provided by Google Inc. that connects the activity of this Website with the Adwords advertising network and the Doubleclick Cookie.

Personal Data collected: Cookies and Usage Data.
Place of processing: United States
Privacy Policy: http://www.google.com/intl/en/policies/privacy/
Opt Out: https://www.google.com/settings/ads/onweb/optout

Remarketing through Google Analytics for Display Advertising (Google Inc.)

Google Analytics for Display Advertising is a remarketing and behavioral targeting service provided by Google Inc. that connects the tracking activity performed by Google Analytics and its Cookies with the Adwords advertising network and the Doubleclick Cookie.

Personal Data collected: Cookies and Usage Data.
Place of processing: United States
Privacy Policy: https://www.google.com/intl/en/policies/privacy/
Opt Out: https://www.google.com/settings/ads/onweb/optout
Privacy Shield participant.

Facebook Custom Audience (Facebook, Inc.)

Facebook Custom Audience is a remarketing and behavioral targeting service provided by Facebook, Inc. that connects the activity of this Website with the Facebook advertising network.

Personal Data collected: Cookies and email address.
Place of processing: United States
Privacy Policy: https://www.facebook.com/about/privacy/
Opt Out: https://www.aboutads.info/choices/
Privacy Shield participant.

Facebook Remarketing (Facebook, Inc.)

Facebook Remarketing is a remarketing and behavioral targeting service provided by Facebook, Inc. that connects the activity of this Website with the Facebook advertising network.

Personal Data collected: Cookies and Usage Data.
Place of processing: United States
Privacy Policy: https://www.facebook.com/about/privacy/
Opt Out: https://www.aboutads.info/choices/
Privacy Shield participant.

Tag Management

This type of service helps the Company to manage the tags or scripts needed on this Website in a centralized fashion.

This results in the Visitors’ Data flowing through these services, potentially resulting in the retention of this Data.

Google Tag Manager (Google Inc.)

Google Tag Manager is a tag management service provided by Google, Inc.
Personal Data collected: Cookies and Usage Data.
Place of processing: United States
Privacy Policy: https://www.google.com/analytics/tag-manager/use-policy/